Email Marketing – Business Owners – The Biggest Asset That You Already Have!

If you have a business, whether it is a small business or a large one, you might not be taking advantage of the biggest asset that you can have. And the craziest part is that you might already have that asset! The asset I am talking about, is a website. If you have a business, you most likely have a website… Or you plan on having one soon — This is 2009 you know.

Let’s assume you have a website. Did you know that if you’re not harvesting your visitor’s email addresses on the homepage, you can be missing out on thousands and thousands of dollars each year? By having a mechanism set up where your visitors enter their first name and email address in a little form on your homepage, you can harvest their email addresses with a simple autoresponder program. Over time, you will have thousands of subscribers on your list, and you can send them ALL an email at the same time whenever you’re having a sale or a promotion of any kind.

Internet marketers constantly say, “The money is in the list” and it couldn’t be any more true. By building a database of your customers’ email addresses, you can build a relationship with your clients, build customer loyalty, and best of all — keep in touch with them about upcoming sales, launches, promotions, etc. and everytime you send an email to your entire list you are likely to get a satisfactory response. Statistics show about a 2% conversion rate on average, meaning for every 100 people you email, you will make 2 sales, or 2 people will take advantage of your offer.

There is more than likely a person in your area who specializes in setting up autoresponders as well as other internet marketing services that can help take your business to the next level, or just get you more exposure online. Either way… Are you taking advantage of your biggest asset?

Marketing Mistake – No Consistent Follow-up Plan for Past, Current & Potential Customers

Let me ask you a question which may seem odd to you at first. Are your customers (or customers that expressed an interest in your business in the past ) important to you? No doubt your customers are very important to your business. In fact, without customers it is impossible for any business to survive. They are literally the life blood of any organization or business.

A typical pattern I see in many business owners is that they fail to realize that once they acquire a new customer, or someone has expressed an interest in their company, how important it is to strengthen that relationship. And the common way you can strengthen this relationship is by simply following up with them. Following-up is equally important to both new and existing customers (and doing it right) can help you boost your bottom line very quickly. Read more