Marketing Mistake – No Consistent Follow-up Plan for Past, Current & Potential Customers

Let me ask you a question which may seem odd to you at first. Are your customers (or customers that expressed an interest in your business in the past ) important to you? No doubt your customers are very important to your business. In fact, without customers it is impossible for any business to survive. They are literally the life blood of any organization or business.

A typical pattern I see in many business owners is that they fail to realize that once they acquire a new customer, or someone has expressed an interest in their company, how important it is to strengthen that relationship. And the common way you can strengthen this relationship is by simply following up with them. Following-up is equally important to both new and existing customers (and doing it right) can help you boost your bottom line very quickly. Read more

Marketing Mistake – No Automation of the Marketing Process

There is simply nothing better than to take advantage of today’s current technology. Just picture yourself on vacation in Hawaii and your business is contacting and marketing to your current and past customers all  “on auto-pilot.” Would that be something of great value to you? If you said yes … keep on reading as this technology is FAST becoming very popular at the writing of this report in 2009.

One of the best ways I have found to automate your marketing is through the use of auto-responders. An auto-responder is a system that automatically sends out “preset email messages and promotions” to your client list who has bought from you in the past, current customers, or opted in to your email list to get something for FREE. Read more

Marketing Mistake – Not Having the Right Balance Between Offline & Online Marketing

Over the years, I have noticed most small business owners concentrate their marketing “offline” — meaning any marketing NOT DONE on the internet is called “offline marketing” (e.g. radio, newspaper, magazine ect…)

However, just like a diet program, you can exercise all you want but if you don’t have the right diet to go along with the exercise— losing weight is extremely difficult. Making money with your marketing is no different…. you need a right balance between Offline & Online Marketing — otherwise you will plateau with your business profits. In when I was in the real estate industry. Most of your good real estate guru’s have a great balance between selling their programs offline (in seminars) as well as online (in teleseminars and website shopping carts). Read more

Marketing Mistake – Lack of a Focused & Clear Marketing Plan

In my business consulting experience, I have noticed a similar attribute that is common in most entrepreneurs and business owners.  Most are “doers” rather than “planners”.  In reality, being a “doer” is perhaps the ultimate character trait of a successful person.  Rather than thinking or wishing, they get out there and make something happen.  In fact…I would probably put myself in the “doer category”.  Although there is amazing benefits of being a “doer type”, I’ve often found myself that (in the doing mindset) I’ve gotten myself in trouble as I didn’t think things thoroughly through.  Can any of you out there reading this relate to this? Read more